The Africa Desk

Africa is not a market of tomorrow. It is this morning's business.

African companies are ready to expand into the UK and global markets, and they need a firm that reads both sides of the door. International brands are ready to enter African markets, and they need to be guided properly, not guessed at.

The Africa Desk works both directions, with the same standard of work in either.

Head of Desk
Portrait of Adaeze Nwosu

Adaeze Nwosu

Head of Growth, African Markets · Head of Desk

Lagos operator, mobile-first by instinct. She has priced for the danfo commute and the corner office in the same afternoon, and she runs distribution through the WhatsApp economy the way other people run email.

The Desk's Offers
The Outbound Docket An African business entering the UK or global markets.
  • Positioning and compliance flags
  • A launch calendar
  • The first 90 days of content
From £1,500 Open a conversation
The Inbound Docket An international brand entering African markets.
  • A market map
  • Partners
  • Positioning and launch plan
From £2,500 Open a conversation
The Diaspora Bridge UK diaspora founders building for both markets at once.
  • Structure
  • Story
  • Channels
From £950 Open a conversation

The house operates its own ventures across UK and African markets, and builds the desk on what it has learned running them.