APAC brands are ready to go global, and they need a firm that reads both sides of the door. International brands are ready to enter Asia Pacific markets, and they need to be guided properly, not guessed at.
The Asia Pacific Desk works both directions, with the same standard of work in either.
Tokyo based. He believes a welcome email is a first impression and a win back message is an apology done well, and every flow arrives with the copy already written.
The house already has three partners at work across Asia Pacific, from Tokyo to Shanghai to Hong Kong. The desk gives outsiders a door to the same standard.
The other desks: The Africa Desk♃The Americas Desk♃The Europe and Middle East Desk♃The whole map